Business cards sound a bit old-fashioned if we consider 2022 as a use case, right? It is completely understandable if you feel so, as all of the purposes fulfilled using business cards can now be done via digital methods. It can be QR codes, NFC tags, or even a bare minimum website link for a particular company that could help.
Let us clarify it for you, in reality, and it is still an essential aspect of a person owning a business to use their company’s business cards. It acts as a medium of identity and recognition, even the way they are made, and it impacts your outlook as a businessperson. Let us tell you the seven reasons why business cards are still relevant.
1 They are easier to use.
Yes, technology is indeed globally accessible. It is and always will be at our disposal 24*7. The only negative side of it is that in terms of failure, it is always at risk; it can fail or break down at any given time. What if the internet or the website of the company or organization you want to contact is down, and you need to contact someone? This is where business cards are easy to reach and use at any given time.
And also, the majority of the businesses that a company or an organization deals with will be direct, so handing them a business card while maintaining a website is the best way to optimize the outreach.
2 They are the cheapest marketing tool.
Websites, digital channels, and social media handles, sure, are the need of the hour for any legitimate and profitable business. But if you consider being beyond local and going global. In that case, it is essential to keep in mind that business cards are still considered a common marketing tool, if not a prerequisite for a business person.
All it takes nowadays is business card design software, which can be platforms like Canva or other tools like Photoshop and after effects. Business card design software is not only cheap, but the result of using them is also cheaper than the cost of maintaining a website or other digital channels for marketing purposes.
It all switches up when you have the knowledge to use business card design software. Even the printing is cheap if we consider the per-unit cost. That’s all it will take for you to have a reliable and cheap tool for marketing.
3 They are better than QR codes.
Nowadays, QR codes are so common that the moment you step out of your house, you may end up spotting at least a hundred of them by the time you get back home. Using them in a business setting is unprofessional if you think it out. This is where business cards come in.
With business cards, there is just no way of going wrong, and it speaks volumes when it comes to being a unique tool for identifying your stature within your business and your position. Business cards are a very tactile differentiating factor compared to websites or any digital medium, especially when we visit countless times a week.
4 They can be carried easily.
Whether at a convention, or a business meeting, handing out your business card as and when needed will always be functional. Compared to other paper-based marketing tools like brochures or flyers, business cards hold so much more solid value. Not only are they handy, but the chance of someone throwing it away as soon as they are handed one, or even misplacing one, is near zero because it is obvious that when you hand someone who needs to get back in touch with you, they will keep that card safely in their wallet.
Also, easier to carry and faster to the other person in terms of access and information; these two factors make it as compact of a tool as it can be.
5 They give the best first impression.
Regardless of what industry or corporate sector you may be in, having business cards act as the first tangible item that represents your brand, company, or service. The accent of your card’s design can match your product theme or any colors you can associate your brand with.
To this day, having a good-looking and sleek business card instantly translates to points for having an impressionable impact on the other person. It is what distinguishes you from a website or a QR code, and it shows YOUR designation and role, you being the representative of something bigger. It speaks volumes about how you present yourself, and with people relying more on tech than paper-based tools, you might stand out from the crowd with a lasting impression.
6 They make your company appear more legitimate.
As of constraints, you have to provide more of an abstract form of contact. But when you use a business card, it helps you build trust with the person you hand it to because it opens up a direct channel of contact for them to you, which is much appreciated in a lot of cultures as well as other business people in general.
Anyone with a business card will without a doubt, convey a very good sense of professionalism, even if their business is just in the starting phases. It is just the initiative to create and hand over a business card that shows that you truly trust and care about your brand or company. No matter how small or big, you will always be remembered well as a credible business, especially if they match your brand and sense of its uniqueness, because when you stand out, better do it well.
7 They generate leads.
Giving someone your business card lets them know you are accessible to them when they are ready, even if they are unsure about your offerings or services. They have the choice to contact you without feeling obligated to do so. Business cards are ideal for those who need a little extra time to think things over.
Additionally, if you have a website, you can place the URL there so that people can find it and look you up. They will have the opportunity to learn more about you by browsing your website, which will also increase website traffic.
With that said, it should be clear by now that business cards are not only still in, but they might be the differentiating factor for you and/or your company/brand. In its unique way, a business card can leave a lasting impression, as it is something tangible and has a tactile impact, unlike something you can see.