The inside story at Meta as it moves beyond Facebook


Meta is a social media management and analytics platform whose users span the globe. We’re proud to be an Australian-founded company, but we also have offices worldwide, including in San Francisco, New York, and London. Our goal is to make people’s lives easier by creating a tool that makes it simple for them to manage their social media presence on all platforms at once – whether it be Facebook or Instagram, LinkedIn, or Twitter.

An inside look at Meta as it moves beyond Facebook

Meta is a hardware and software company.

It’s a startup, but it’s not like the startups you read about in TechCrunch or see on CNBC. Meta founded by Meron Gribetz, an Israeli entrepreneur who grew up nearby and moved to Silicon Valley after seeing how little they had to offer him (and many others) as a young person with different views from those of his peers. He made it clear that he wanted to build something new, so he left Facebook and started Meta in 2012. He didn’t want to work for someone else—he wanted to make something of his own.

That same desire led him to create a company unlike any other: one that combines consumer electronics and artificial intelligence for professional use cases in fields like architecture, design, engineering, medicine, retail, and entertainment industries where big data analysis is needed but users don’t necessarily have time (nor resources) for complex learning algorithms themselves–or simply prefer not doing all the heavy lifting required by most machine learning processes today due their lack of expertise/time commitment/inability.

We’ve been in stealth for the past three years, so what exactly is Meta?

Meta is a company that makes AR glasses. It was founded by Meron Gribetz in 2012 when he was just 21. In its early days, Meta’s original vision was to have Meta serve as the gateway to the Metaverse. In this fully immersive virtual world, people could meet up with friends and do whatever they wanted, from playing video games to shopping for clothes.

But three years later, in June of 2017—the same year that Pokémon Go became an overnight sensation—inside Facebook acquired Meta for an undisclosed amount. With Facebook now behind them, Gribetz and his team decided it was time to focus on their core product: creating AR glasses that would be affordable enough for consumers without compromising on quality or features (they’re currently being sold at $1,500). This led them down an unexpected path into innovation territory.

Our original vision was to have Meta serve as a gateway to the Metaverse.

When we set out to build Meta, our original vision was to have it serve as a gateway to the Metaverse. As you may know, this is the virtual world imagined by Neal Stephenson in Snow Crash, where people interact through avatars and experience everything from flying cars to sword fighting. In his book, Stephenson describes “the metaverse” as a virtual reality world accessible through devices worn on your face—essentially what we call augmented reality today.

But what exactly is augmented reality? Since you’re reading this article on Lifehacker now (and not just staring at it dumbly), I’ll assume you’re familiar with AR applications like Google Translate or Pokémon Go! These apps use your phone’s camera feed and map data from satellites or other sources to overlay information about what’s around you with your surroundings in real-time—as if the objects themselves were made of light!

However, the current version of Meta 2 was not designed for that.

Meta 2 is a product line of AR glasses that can be used to immerse the user in an augmented reality environment, and it was designed for this purpose. However, the current version of Meta 2 was not designed for that. The software required to run applications on them has been optimised only for a specific set of apps built by Meta itself (and other partners). But there are no plans to open up access to the platform so you can use your software on them.

The company does plan to offer support for third-party apps down the road, but only after it releases its next-generation device with greater capabilities than today’s model.

We had to make some tough decisions about our hardware.

When we started Meta future, we knew that hardware would be a big part of the experience. Hardware is part of the product—it’s a critical component of what makes Meta what it is today. And it also gives us a huge advantage as we advance. How could you build an amazing metaverse without an immersive platform?

We knew that building our hardware was risky. Still, we recognized this as an opportunity to differentiate ourselves from other companies in this space who have been moving quickly on their products and experiences with little regard for their users’ needs or wants (or even worse, having no idea how many people are using them). So we decided to take control over our destiny and make our hardware so that we can provide the best possible experience for each user—one where every single feature works seamlessly together as part of one cohesive whole.

But our new AR software is now ready for prime time.

The idea behind Metaverse is simple: it’s a virtual reality environment where people can interact with each other and with digital objects. It’s a new way to interact with digital content and enables new ways to share content.

We’re already seeing early signs of its potential in education, healthcare, and real estate applications. We’ll work closely with our partners to further develop these use cases while expanding into other industries.

So what’s next for Meta?

Meta’s next big move is Meta 2, a new AR platform designed with a headset. This time, the team has focused on creating something that anyone can use regardless of their level of expertise. The goal was for users to be able to pick up Meta 2 and start creating things in minutes—no need for programming or coding knowledge.

The new display technology allows users to interact with digital objects from anywhere in the room, giving them freedom of movement unlike any other virtual or augmented reality system on the market today. In addition, the headset offers an incredible amount of field-of-view (FOV), providing an immersive experience without limiting your movements while wearing it. It also includes eye tracking software that allows you to control what you see simply by looking at specific points on the screen or gesturing in front of your face using just your hands; there’s no need for controllers or keyboards anymore!

A new version of Meta is on the horizon.

The Meta 2 is a software platform for augmented reality that allows developers to create apps for the HTC Vive, an advanced VR headset. The software uses an optional hand controller and a virtual mouse, allowing users to interact with 3D objects in the virtual world.

Developers can create applications using two tools: one called “Tilt Brush,” which allows them to paint in 3D space; and another called “Blocks,” which lets them build simple structures like buildings or cars by snapping together virtual blocks that represent individual components such as chairs or tires.


We’re excited to be working with the best talent in the industry, and we can’t wait to show you what’s next. We know this is just the beginning of a new era of AR, and we’re thrilled to be leading the charge on this exciting journey with all our amazing partners and customers.

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